Since I have seen all the buzz about this book, I am pretty sure you have noticed it as well. I've not ordered the book (it's "free" to get it by paying the shipping charge only, so it's not free in the traditional sense). Clearly it's a marketing tool for ClickFunnels. It might have excellent information in it, but, at the moment, it's a shiny object to me. In fact, there are many shiny objects that have come my way in my short entrepreneur's journey. I have fallen for some of them and then learned my lesson. My approach to shiny objects is this: if it's that good, it will still be good later. Currently this book is available on Amazon for $13.04, with 17 reviews. Maybe it's a habitual behavior as an Amazon seller, but I checked the reviews and found this one amusing: "The book is full of jibberish. Pretty sure the other reviews are fake. Not a big fan. Just junk from front to back."