A recent post by Andrew Cavanagh in the OfflineBiz.com Facebook group: "What every business can learn from McDonald's Australia. Over the last year's sales and profits in Australian McDonald's stores have taken a huge rise mainly after introducing a new 'make your own burger' service. The service allows customers to choose every element they put on a burger. The burgers are then delivered to the customer's table on a fancy looking wooden board. This turns a McDonald's burger into literally anything you want. You can have triple meat, extra lettuce, any sauce, any filling, any bread...you can even have no bread and wrap your 'burger' in lettuce. Here's the kicker. The minimum price for one of these burgers is $10...and they're selling like crazy. The two principles here for business are 'Can you deliver a better service to your clients filling their wants and needs?' and 'Can you charge a premium price for it?' While most fast food franchises are trying to work out how to undercut their competition in a 'race to the bottom' price, McDonald's Australia has headed in completely the opposite direction, and it's dramatically improving profits. When you work with businesses, they'll start talking about discounting to get more sales. Smart marketers go in the opposite direction...'Can I find a way to sell for more? Can I find a way to sell their products or services that have a higher net profit?'"