I must have, at one point, given this mail app a try but quickly forgot about it. Now this notice came in my email and serves as a reminder for something we, as entrepreneurs, should look out for as we grow. When it comes to picking the right tool for our business, are we rushing to buy one that's trending and at a very low price, or the alternative that's more established and stable with proven track record? When it comes to following a business subject expert, are we more excited about someone who had a huge overnight success, or someone who has a steady slow growth over more than a decade? I've seen enough of apps or people who are here today generating the buzz, but are gone the next day to where no one has remembered. We ought to build a business that lasts for the long term.